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Cami Anthony
Focused. Passionate. Driven. Loyal. Detailed. Leader.
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WFMY 2CARES Rebrand
Date
April 2023
Location
WFMY News 2, Greensboro, NC
Station Re-brand
Developed a new brand for the local news television station
Role
Brand designer
I researched and developed the successful re-brand of a local tv news station in the 45th market in the country, home to 740,000 television homes. The process involved internal and external research and data mining. Once developed, it was revealed to station staff and then the community.
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