Cami Anthony
Focused. Passionate. Driven. Loyal. Detailed. Leader.
RÉSUMÉ
About Cami
Innovative and results-driven communications leader with over a decade of experience in media management, public relations, and stakeholder engagement. Proven track record of driving brand visibility, implementing impactful campaigns, and leading high-performing teams. Adept at crisis communication, content development, and leveraging media strategies to build public trust and enhance organizational reputation.
Core Competencies
Work
Experience
JUNE 2021-PRESENT
MARKETING DIRECTOR, WFMY News 2, Greensboro, NC
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Led team to ideate and execute newscast promotions for television and OTT/streaming platforms while executing our marketing strategy
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Coordinated six annual community-focused initiatives and a series of five, spontaneous hurricane-relief efforts across four cities
JUNE 2020 - JUNE 2021
MANAGING EDITOR, WFMY News 2, Greensboro, NC
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Managed day-to-day newsroom operations - including daily editorial meetings, long-term planning, and script approval
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Orchestrated and led 2020 election coverage initiatives and new producer onboarding program
JUNE 2017 - JUNE 2020
ASSISTANT NEWS DIRECTOR - WFMY News 2, Greensboro, NC
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Collaborated with News Director to lead the newsroom, managed schedules for more than 50 employees, coordinated training and implementation for two newly designed sets
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Designed and managed anti-bullying campaign, opioid town hall, and solar eclipse party
JANUARY 2015 - JUNE 2017
EXECUTIVE PRODUCER, THE GOOD MORNING SHOW - WFMY News 2, Greensboro, NC
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Supervised the 4.5 hour weekday morning show, 30 minute noon newscast, and 3 hour weekend morning show
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Designed and executed the revamp of the 7:00 am hour to increase ratings, and oversaw implementation of the new traffic program
APRIL 2013 – JANUARY 2015
SENIOR PRODUCER, WFMY News 2, Greensboro, NC
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Launched a daily 30-minute consumer & investigative newscast
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Nominated for an Emmy in the Best Evening Newscast category within a year of launch
OCTOBER 2010- APRIL 2013
11:00 PM PRODUCER, WFMY News 2, Greensboro, NC
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Produced the 11:00 pm newscast Monday through Friday
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Newscasts were the most watched in the market for two consecutive ratings periods within a year of my becoming 11pm producer
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Strategic Communication & Crisis Management
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Team Leadership & Talent Development
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Community & Media Relations
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Campaign Development & Execution
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Audience Engagement Strategies
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Branding & Rebranding Initiatives
Organizations
Founder, Triad Association of Black Journalists
Member, National Association of Black Journalists
Alumni Member, National Broadcasting Society
Continued Education
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2022 - TEGNA MANAGER DEVELOPMENT PROGRAM, Leading for Engagement and High Performance
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2021 - POYNTER INSTITUTE, Inclusive Journalism Program
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2019 - TEGNA/HEARST PRODUCER LEADERSHIP PROGRAM